🚀 Growth Plan Playbook

Google Business Profile (GBP) Improvement Checklist

Work through these 12 high-impact contractor steps to align your Google Business Profile with your AWebLife website and rank higher in the Google Local 3-Pack across your target towns.

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Phase 1

Core Category, NAP & Website Alignment

1. Lock In Your Exact Primary Trade Category

Your Primary Category carries the highest ranking weight in Google Maps. Match it strictly to your #1 high-ticket service.

Best Primary Categories: Roofing Contractor • Tree Service • Landscaper • HVAC Contractor

2. Add 3–4 Supporting Secondary Categories (Don't Overstuff)

Add only relevant secondary categories that match the Service cards on your AWebLife website.

Examples: Roofers add Siding Contractor, Gutter Cleaning Service • Tree Services add Arborist, Stump Removal • HVAC add Air Conditioning Repair Service, Heating Contractor.

3. Connect Your Live AWebLife Website URL & Match Phone Number

Paste your live AWebLife domain into the GBP "Website" field and verify your primary phone number matches your website header word-for-word.

Phase 2

Service Area Towns & Suspension Protection

4. Sync Your GBP "Service Areas" With Your Website Town Pages

In GBP → Edit Profile → Service Areas, add the exact cities and towns listed on your AWebLife Service Areas page (up to 20 towns within a 1-hour drive).

5. Verify Service-Area Business (SAB) Address Compliance

If you dispatch from a home address without permanent commercial signage, toggle "Show business address to customers" OFF in GBP so Google never suspends your listing.

6. Populate Custom Services Under Each Category

In GBP → Edit Services, add each specific service from your website along with a 1–2 sentence description mentioning your primary town.

Phase 3

The Weekly Jobsite Photo & Trust Formula

7. Upload 5 Authentic Crew, Truck & Equipment Photos

Homeowners hire people they trust. Upload real photos of your lettered trucks, crew on the jobsite, and equipment—never use generic stock photos on GBP.

8. Start the "2 Jobsite Photos Per Week" Habit

Snap 1 "Before" and 1 "After" photo on your phone at completed jobsites each week: upload them to GBP AND send your favorites to us in the Growth Toolkit tab so we can update your website gallery!

9. Seed 3 Common Homeowner Questions in GBP Q&A

Post and answer the top 3 questions homeowners ask you (e.g., "Do you provide free storm damage inspections?", "Are you licensed and insured in [County]?").

Phase 4

5-Star Review Velocity (Using Your Growth Review Kit)

10. Save Your AWebLife /review/ Link to Your Phone Notes

Your Growth Plan website has a dedicated /review/ page. Text the pre-written SMS script from your Growth Toolkit tab to every happy homeowner before pulling out of their driveway.

11. Print 20 Copies of Your Leave-Behind QR Review Flyer

Open /review/print/ from your Growth Toolkit tab, print copies for your truck clipboard, and hand one to the homeowner with your final invoice.

12. Reply to Every Google Review Mentioning the Service & Town

When replying to a 5-star review, naturally mention the work performed and town name so Google indexes those keywords on your profile.

Reply Formula: "Thank you [Name]! Our crew loved completing your [architectural shingle roof / tree removal / AC installation] in [Town Name]. Call us anytime!"